HomeMakers of Dawn dish soap, Heinz ketchup, Clorox boost defenses against store brand rivalsFILE PHOTO: Walmart private-label store brand Great Value’s Macaroni and

FILE PHOTO: Walmart private-label store brand Great Value’s Macaroni and

FILE PHOTO: Walmart private-label store brand Great Value's Macaroni and Cheese products are pictured next to Kraft's inside a new Walmart Express store in Chicago July 26, 2011. REUTERS/John Gress/File Photo
FILE PHOTO: A Heinz Ketchup bottle sits between a box
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